AI-generated images have become a thing, they’re available to everyone, and it looks like they’re here to stay. So, Shutterstock decided to embrace them and add them to its offer. Teaming up with OpenAI, the company is soon integrating the text-to-image model DALL-E 2 straight into its website.

In the announcement, Shutterstock writes that it wants to be “responsible and transparent for its customers and contributors.” This is because AI-generated images could be problematic when it comes to copyright. But from now on, you’ll be able to instantly generate images based on the criteria that you type in. And you’ll be able to do it straight from Shutterstock.

“The mediums to express creativity are constantly evolving and expanding. We recognize that it is our great responsibility to embrace this evolution and to ensure that the generative technology that drives innovation is grounded in ethical practices,” said Paul Hennessy, Chief Executive Officer at Shutterstock. “We have a long history of integrating AI into every part of our business. This expert-level competency makes Shutterstock the ideal partner to help our creative community navigate this new technology. And we’re committed to developing best practices and experiences to deliver on our purpose, which is to empower the world to create with confidence.”

AI-generated images haven’t only divided artists into two groups, but it seems that they’ve divided image platforms as well. In other words, some platforms embrace them, while others ban them completely. For instance, AI images aren’t welcome on Getty, Unsplash, and PurplePort. On the other hand, you’re free to upload them to your Flickr profile. Also, Getty licenses images from video games, which is kinda odd considering that it’s also a gray area when it comes to copyright.

So, if you’re into creating and selling AI-generated images, Shutterstock is the place to be. Just make sure to read the FAQ carefully.

[via The Verge]